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Is Your Business Idea any Good? Most people start a business based on an idea. In some cases this idea is an improvement to an existing idea, in others it’s a carbon copy of a tried and tested idea and in fewer still the idea is brand new and innovative. If you’re idea is to take a tried and tested concept and replicate it in a new area (geographical of industrial) then your task is easier than the other two options but still fraught with pitfalls.
